VAMMA

Hippocrates’ secret remedy gets branded. It’s been a minute since Hippocrates immersed herbs into wine to create a digestive remedy for its patients. This old tale inspired the creation of VAMMA —the truest Greek vermouth by Sky Spirits— and our approach for its branding. Aimed at bar owners and wine shops rather than retail consumers, we developed a branding strategy that matches the drink’s mischievous character. See the tipsy man on the label? That’s Hippocrates. Yes, we went there.