OVEROLL

An utterly buttery success story. Overoll croissanterie became an instant sensation and grew rapidly in Greece thanks to its puffy colourful croissants and its fresh vibe. Well, we can take credit for the latter. When we were asked to organise and orchestrate the brand’s presence and materials, we put our love for minimal lines and European patisseries into action. With slight twitches to the logo, and a full load of pink, the new striking identity of the brand became a sleek franchise concept that highlights Overoll’s dedication to the art of the crescent-shaped wonder. All in all, a great success for Overoll!