CORTESE CAFFÈ

Coffee is back to the wild side. For the new identity of Cortese Caffè, we really delved into the brand’s origins. Inspired by the story of a young Italian medical student who revolutionised the world’s most beloved beverage, the brand aesthetic that was crafted honoured its past while looking forward to an exciting future. We then went waaaaay back, to the lands where the coffee beans are grown, tracing the roots of this well-known ritual. Things went wild. This exploration brought a vibrant blend of primitive jungle figures, a full body of contemporary elements, and a strong intensity to the personality of Cortese Caffè. Its new branding now tells the story of a sustainable, eco-friendly brand with a pure heart and a rich heritage.