NOTOS, Department Stores
Creative Direction, Branding, Packaging, Website
2023–2024
Project
NOTOS, Department Stores
Services
Creative Direction, Branding, Packaging, Website
Year
2023–2024
NOTOS 2030 brings shopping 2.0. NOTOS. An all-time-classic shopping destination for some, an uncharted territory for others. Luckily, it now comes with an identity that speaks to the hearts of both. Το achieve the ambitious Notos 2030 vision, we infused some youthful funk into the brand. Hearty new forms, plush 3D animations and a LOT of flowery elements inspired by the new logo flooded the iconic department store in the heart of Athens and its digital channels. It’s like shopping downtown finally got a well-deserved makeover.