VEREIA

Got refreshed and traditional milk? Vereia is Bulgaria’s leading dairy brand, and their Ayrian refreshment drink is a staple in every Bulgarian household. We were tasked with revitalizing the brand’s identity, keeping its rich heritage intact while making it fresh and appealing for younger audiences. We did it with a funkier aesthetic and a fresh contemporary feel mixed with distinct traditional references that accent the brand’s legacy. Vereia Ayrian now stands out on the shelf, speaking to the heart of every Bulgarian and breaking the monotony of the on-the-go drinks market.