VERGINA, 100% Greek Beer
Rebranding, Packaging
2020–2022
Project
VERGINA, 100% Greek Beer
Services
Rebranding, Packaging
Year
2020–2022
The first Greek beer deserves to be iconic. Vergina Beer was the first 100% Greek beer, and has been brewed with love and care in Northern Greece since the 90’s. To give its identity an exciting revamp, we had to highlight its iconic feel and legacy, to stay relevant to its loyal fans and get more to try it along the way. We blended tradition with modern edge and created a crisp brand inspired by Vergina’s roots and crafted with a refreshed visual language. Plus, the alcohol-free version gave us the chance to introduce bold, vibrant elements—with the result being as smooth as Vergina’s brews, minus the buzz.