JULIETTE ARMAND, Personal Professional Skincare
Rebranding, Packaging, Creative Direction, Editorial
2017-2024
Project
JULIETTE ARMAND, Personal Professional Skincare
Services
Rebranding, Packaging, Creative Direction, Editorial
Year
2017-2024
A periodic table with a twist. In the era of mass-produced beauty, Juliette Armand stands out with its focus on personalized skincare and its strong commitment to RnD. To translate this “skin-centric” concept visually, we gave the periodic table a twist and redefined the brand’s packaging architecture by blending scientific precision with a touch of playfulness. We curated the design of each product series, ensuring consistency through a bold, element-inspired visual system that is easy to navigate and be used by any professional cosmetologist. Now, the brand’s name stands out first, followed by its diverse product categories.