MAILO’S, The Pasta Project
Branding, Packaging, Store graphics, Campaign Materials, Website
2019
Project
MAILO’S, The Pasta Project
Services
Branding, Packaging, Store graphics, Campaign Materials, Website
Year
2019
Can pasta conquer the street food scene? Mailo says it’s pawssible. Mailo is a doggo. Mailo went to Italy and got obsessed with pasta. Mailo told Kiko –our doggo– all about it and that’s how we got inspired to create the identity of the quirky street food brand, Mailo’s Pasta Project. Okay, maybe Mailo is a fictional character and all this didn’t actually happen, but the fun, playful, and full of personality brand identity we created is true and it made Mailo’s one of the most popular franchises on Wolt!