VARVAYANNI

A toast to heritage. Ouzo Varvayannis tastes like Greece. Or more accurately, Greece tastes like Ouzo Varvayannis. The brand that established ouzo as Greece’s most beloved drink and boasts the richest history in the country got a total revamp and was reintroduced to the market with a refreshed product architecture and a website that reflects its true soul. Drawing inspiration from the brand’s iconic legacy, we achieved a complete renewal keeping the genuine Greek vintage vibe strong. The final outcome —both branding and website-wise— honours ouzo’s essence, while positioning Varvayannis for a truly vibrant future.